Don't tell anyone but I buy & love Tropicana orange juice. I think it is the best, brightest tasting juice next to fresh squeezed. I have a small glass almost everyday for breakfast. A few weeks ago I went to the store to get some and did a double take when I saw that they had given their packaging a makeover (see above). I hated it and I guess I'm not the only one. I agree with other consumers that the new carton has kind of a generic, bargin brand look to it. I'm usually in favor of the modernization of many things, but in these times there is something to be said for the comfort a familiar face. This week Pepsi Co., the parent company, said its new look is being discontinued and they will bring back the old one next month. I was at the store today and saw that the new look cartons were on sale: two for $7.00!
How do you feel about companies re-branding themselves?
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Nat and I noticed this re-brand as well and thought it looked a little "lady-lee" to us. Glad they're changing it back. I like a good re-brand, though it often takes me a while to find what I am looking for since I shop for the same stuff week after week. When it looks different on the shelf I get frustrated.
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